All plans
Every plan we offer (Forever Free, Basic, Grow, Advanced, Plus) with monthly and yearly prices, allowances, and worked billing examples.
This page is the complete pricing guide for AOV.ai Discount Free Gift BOGO. It covers every plan we offer, how the app picks your plan automatically, the difference between monthly and yearly billing, and how your bill is calculated.
Quick overview
| Plan | Monthly | Yearly | Best for |
|---|---|---|---|
| 🎁 Forever Free | $0 | Not applicable | Trying the app out, running up to 2 campaigns |
| 🌱 Basic | $19.99 | $191.90 | Stores on Shopify Basic |
| 🚀 Grow | $29.99 | $287.90 | Stores on Shopify Grow |
| 📈 Advanced | $49.99 | $479.90 | Stores on Shopify Advanced |
| 🏢 Plus | $99.99 | $959.90 | Stores on Shopify Plus |
All paid plans include a 7-day free trial. Yearly billing saves 20% on the base price. Basic and Grow are flat-fee tiers with no overage; Advanced and Plus include a generous monthly revenue allowance and a capped overage rate beyond it (waived entirely on yearly billing).
About this page
This is the complete pricing reference for the app, including the Plus tier and full billing detail not shown on the App Store cards. It applies to stores installed on or after October 27, 2025. Stores installed before that date use the legacy pricing (open the Pricing tab inside the app to check).
How the app picks your plan
You do not pick a paid plan manually. The app reads your Shopify subscription and shows you the matching paid tier automatically. A Shopify Basic store sees the Basic plan, a Shopify Plus store sees the Plus plan, and so on.
| Your Shopify plan | App tier shown to you |
|---|---|
| Any Shopify plan | Forever Free (always available) |
| Shopify Basic | Basic |
| Shopify Grow | Grow |
| Shopify Advanced | Advanced |
| Shopify Plus | Plus |
Why automatic plan selection?
- You always see a plan you can actually subscribe to.
- You never accidentally pick an underpriced or overpriced tier.
- The price you see matches the cost Shopify will charge you.
Forever Free ($0)
The Forever Free plan is the entry-level option for stores that want to try the app or run a small number of campaigns at no cost. It is available on every Shopify plan, including Starter and trial stores.
What you get on Forever Free:
| Feature | Details |
|---|---|
| Active campaigns | 2 maximum at a time |
| Campaign types | Unlimited (BOGO, Volume Discount, Mix & Match, Free Gift, and others) |
| Core widgets | Cart and checkout offer widgets |
| Customer targeting | Not included |
| Translation | Not included |
| Slide cart integration | Not included |
| Free trial | Not applicable |
| Support | Help center and community |
Pricing and billing:
| Item | Value |
|---|---|
| Price | $0 (free to install, no time limit) |
| Revenue allowance (installed on or after Oct 27, 2025) | $500 monthly revenue by app |
| What happens at the limit | Hard cutoff: all active campaigns move to Expired until the next 30-day cycle resets, or until you upgrade |
| Overage charges | None (this is a hard limit, not a metered tier) |
See Free plan limits for the full reset rules.
Is the Forever Free plan for you?
- You just installed the app and want to test your first campaign before paying.
- Your store runs fewer than two active campaigns and app-driven revenue stays under $500 per month.
- You want to evaluate the campaign builder, widget styling, and analytics before committing.
Basic ($19.99/month)
The Basic plan is the entry paid tier, available only to stores on the Shopify Basic subscription. It is a flat fee: $19.99 per month or $191.90 per year (save 20%).
No revenue cap, no overage, no usage fee, regardless of how much your campaigns generate.
What you get on Basic:
| Feature | Details |
|---|---|
| Active campaigns | Unlimited |
| Campaign types | All types (BOGO, Volume Discount, Mix & Match, Free Gift, and others) |
| Gift limit and gift multiplier | Yes |
| Customer targeting | By segment and location |
| Translation | Multi-language storefronts |
| Lowest priced gift logic | Yes (auto-applies the smallest discount when multiple gifts qualify) |
| Slide cart integration | With AOV.ai Cart Drawer |
| Free trial | 7 days |
| Support | Email support |
Grow ($29.99/month)
The Grow plan covers stores on the Shopify Grow subscription (formerly Shopify "Standard"). Same flat-fee model and same feature set as Basic at $29.99 per month or $287.90 per year (save 20%). The price difference from Basic reflects Shopify's own plan tiering, not extra app features.
No revenue cap, no overage, no usage fee, regardless of how much your campaigns generate.
What you get on Grow:
| Feature | Details |
|---|---|
| Active campaigns | Unlimited |
| Campaign types | All types (BOGO, Volume Discount, Mix & Match, Free Gift, and others) |
| Gift limit and gift multiplier | Yes |
| Customer targeting | By segment and location |
| Translation | Multi-language storefronts |
| Lowest priced gift logic | Yes (auto-applies the smallest discount when multiple gifts qualify) |
| Slide cart integration | With AOV.ai Cart Drawer |
| Free trial | 7 days |
| Support | Email support |
Advanced ($49.99/month)
The Advanced plan covers stores on Shopify Advanced. The feature set matches Basic and Grow. Unlike those flat-fee tiers, Advanced introduces a monthly revenue allowance ($10,000) and a capped overage rate beyond it, sized to fit the higher revenue volume typical for Shopify Advanced stores.
What you get on Advanced:
| Feature | Details |
|---|---|
| Active campaigns | Unlimited |
| Campaign types | All types |
| Gift limit and gift multiplier | Yes |
| Customer targeting | By segment and location |
| Translation | Multi-language storefronts |
| Lowest priced gift logic | Yes |
| Slide cart integration | With AOV.ai Cart Drawer |
| Free trial | 7 days |
| Support | Email support |
Pricing and billing:
| Item | Monthly | Yearly |
|---|---|---|
| Base price | $49.99 | $479.90 (save 20%) |
| Revenue allowance | $10,000 / month included | Not metered |
| Overage rate | $10 per additional $1,000 | None |
| Max overage cap | $200 per cycle | Not applicable |
| Maximum possible bill | $249.99 / month | $479.90 / year |
Worked example: $25,000 month on Advanced
- Monthly: $49.99 + ($15,000 / $1,000 × $10 = $150, below cap) = $199.99
- Yearly: $479.90 once for the year, no overage regardless of revenue
Plus ($99.99/month)
The Plus plan is for stores on Shopify Plus. It is the highest tier and matches the larger revenue volume that Plus stores typically run.
What you get on Plus:
| Feature | Details |
|---|---|
| Active campaigns | Unlimited |
| Campaign types | All types |
| Gift limit and gift multiplier | Yes |
| Customer targeting | By segment and location |
| Translation | Multi-language storefronts |
| Lowest priced gift logic | Yes |
| Slide cart integration | With AOV.ai Cart Drawer |
| Free trial | 7 days |
| Support | Email support |
Pricing and billing:
| Item | Monthly | Yearly |
|---|---|---|
| Base price | $99.99 | $959.90 (save 20%) |
| Revenue allowance | $30,000 / month included | Not metered |
| Overage rate | $10 per additional $1,000 | None |
| Max overage cap | $300 per cycle | Not applicable |
| Maximum possible bill | $399.99 / month | $959.90 / year |
Worked example: $60,000 month on Plus
- Monthly: $99.99 + ($30,000 / $1,000 × $10 = $300, hits the cap) = $399.99
- Yearly: $959.90 once for the year, no overage regardless of revenue
Over twelve such months: $4,799.88 on monthly vs $959.90 on yearly.
How the bill is calculated (the formula)
This section explains how Advanced and Plus monthly bills are calculated when revenue exceeds the allowance. Basic, Grow, and yearly subscriptions are flat-fee with no usage charge, so this formula does not apply to them.
On monthly Advanced and Plus, the bill has two components.
| Component | What it is |
|---|---|
| Fixed price | The base charge for the cycle. Same every month. |
| Usage fee | The overage charge that kicks in when "Revenue by app" crosses the plan's monthly allowance. Capped at the tier's max cap. |
The formula:
Total monthly charge = Fixed price + Usage fee
Usage fee = (revenue over allowance / $1,000) × overage rate
Usage fee is capped at the tier's max cap per cycleThe max cap is the part that protects you. Even a viral month that drives revenue far past your allowance cannot push the Usage fee above the cap.
Show more worked examples
| Scenario | Calculation | Total |
|---|---|---|
| Basic monthly, any revenue | Fixed $19.99, no overage | $19.99 |
| Grow monthly, any revenue | Fixed $29.99, no overage | $29.99 |
| Advanced monthly, $35,000 revenue (hits cap) | Fixed $49.99 + capped overage $200 | $249.99 |
| Plus monthly, $50,500 revenue (under cap) | Fixed $99.99 + ($20,500 / $1,000 × $10 = $205) | $304.99 |
| Advanced yearly, $35,000 revenue (no overage) | Yearly base $479.90, paid up front. No additional charge this cycle. | $0 additional |
Estimate your monthly bill before it lands
The Estimate tool inside the app lets you type a hypothetical revenue figure and see the projected total instantly. Use it to plan promotions, forecast spend, or sanity-check the formula against your own numbers.
Tracking your usage
You can see real-time usage inside the app on the Dashboard and the Pricing tab.
| Indicator | What it shows |
|---|---|
| Revenue progress bar | Current "Revenue by app" out of your monthly allowance |
| Progress bar color | Blue under 80%, yellow 80 to 95%, red 95% or above |
| Reset date | When the next 30-day cycle starts |
| Estimate tool | Enter a hypothetical revenue figure and see the projected total |
If you are on yearly billing, the dashboard still shows your revenue for reference, but no overage is calculated.
Billing essentials
- All charges are billed in USD.
- Monthly cycles are 30 days from your install date.
- Yearly cycles are 365 days from your upgrade date.
- The "Revenue by app" allowance and overage only apply to monthly Advanced and monthly Plus. Basic, Grow, and all yearly subscriptions are flat fee with no usage charge.
- Overage charges (when applicable) appear as a separate "Usage fee" line item on your Shopify invoice.
- Shopify handles plan switches and prorating automatically.
A few common questions
What counts as "revenue by app"?
It is the order revenue your store earned from carts that contained a free gift, a BOGO discount, or another campaign created in this app. Orders without any campaign do not count. See What counts as Revenue by App for the precise definition and examples.
How do I switch between monthly and yearly billing?
In the Pricing tab inside the app, pick the monthly or yearly toggle on your tier card, then confirm. Shopify prorates the remaining days of your current cycle automatically. Switching from monthly to yearly immediately removes the overage exposure for the rest of the year.
What if I upgrade my Shopify plan (for example, Basic to Advanced)?
The app re-reads your Shopify plan on the next charge cycle and assigns the matching paid tier. You will see the new tier inside the app. The first bill at the new tier may include proration from Shopify.
What if I downgrade to Forever Free?
Your paid features stop. Free plan limits reapply (2 active campaigns, $500 monthly revenue allowance). Existing campaigns above the limit move to "Expired" status. You can re-enable any two of them. See Free plan limits for the full downgrade flow.
Where do I see the official App Store pricing?
Visit the app on the Shopify App Store: apps.shopify.com/avada-upsell (opens in a new tab). This help page mirrors the same pricing and adds the Plus tier and billing depth.
Related guides
If you need help picking the right plan, switching billing cycle, or estimating your monthly charge, contact our support team.